The Internet is all-knowing. Or so it thinks. At least that's my conclusion after my unscientific one-man study. The Internet is an amazing tool and we can learn a lot by doing searches that take mere seconds. Of course, while doing this, everything is tracked and targeted by search engines, news providers and advertisers. When we subscribe to a Twitter feed or other service, we further refine the information that is fed to us. It's seems perfect, because we only get information that we have expressed an interest in. All other news and noise is filtered out.
Even when we don't actively decide what news and information we want to receive, the sites we visit gradually learn and decide what to show us. I noticed this recently when I visited a particular search engine that features news items on it's homepage. When I first started going to that site, it was because my browser had it set as the default home page, and since I didn't usually use that browser, I never bothered to change it.
The news stories were interesting.....at first. It was diverse, and I clicked on things that I hadn't really been interested in or in some cases even aware of. As I returned to the site in the following days and weeks, I noticed that the subjects of the articles were becoming less and less diverse. After a couple of months, the entire home page featured multiple articles on a few subjects I had previously read about. It had, in all its' wisdom, decided it knew exactly what I am interested in. And that is a problem.
Just because I expressed interest in a subject doesn't mean that is all I ever want to read about. But the problem is much deeper than a site limiting what it shows to me.
How often have you accidentally become interested in a subject that you knew nothing about? And how much will we miss out on when we only read about things we already know about. If you are a tech person and only subscribe to other tech peoples' Twitter feeds and only read tech blogs, and the news sites only show you tech articles that are narrowly focused on your previous interests, what will you miss out on?
You might miss out on discovering a great new passion, a fulfilling hobby, or a new way of looking at a problem. And regardless of what an individual misses out on, we all become dumber as a society. Our collective intelligence will decline, as people learn a lot about single subjects, but less and less about the world around them.
You might say that this has always been the case, that an economist will be surrounded by other economists and financial news stories, that doctors will be surrounded by other medical professionals and medical literature, and so forth. And that's true. But those same people would often watch the evening news, or read a newspaper or magazine that was not created just for them. The people around them would do the same and expose their colleagues and friends to things that might be unknown to the group.
I've decided that I don't want them to decide for me, so I now choose absolutely random things to search about, and it's having an effect on news articles on that homepage. I think the algorithm has thrown in the towel, and it has given up on figuring me out.
I'm not suggesting the Internet is bad. What I am suggesting is that we need to be more proactive in reducing how we limit ourselves with technology. The first step is to recognize that the limiting of our scope of knowledge is happening.
I hope it happens before we all lose out on broadening our horizons!